Shin Chan × Sony Pictures: CAC −30%, ROAS +60%, footfall +45%
Verified Shin Chan outcomes with Sony Pictures × Ramoji: CAC down ~30%, ROAS up ~60%, footfall +45%. How media economics and footfall proof lined up.
Theatrical and experiential launches live or die on two clocks: media efficiency before opening week, and footfall once the doors open. For Shin Chan with Sony Pictures × Ramoji, both had to move together.
Verified outcomes
- CAC ≈ −30%
- ROAS ≈ +60%
- Footfall +45%
What we optimised for
CAC and ROAS alone can look “efficient” while the venue stays empty. The brief forced a joint objective: lower cost of acquisition and higher return on ad spend without sacrificing real people through the door.
- Tighten audience and creative toward intent that converts to tickets / visits — not vanity reach.
- Reallocate spend toward channels and creatives that showed efficient CAC and rising ROAS mid-flight.
- Read footfall as a first-class KPI alongside media dashboards so “cheap clicks” could not hide empty aisles.
Why it matters for brand launches
Entertainment and experiential brands often over-index on awareness weeks and under-measure whether paid media actually moves bodies. Pairing CAC / ROAS with footfall +45% is the proof pattern: efficiency and demand in the same window.
FAQ
Are these Priya Foods numbers?
No. Shin Chan metrics are from the Sony Pictures × Ramoji launch work. Priya Foods has a separate verified Apr 2026 paid-media window (blended 3.74x, Blinkit brand 33–46x).
Exact or approximate?
CAC and ROAS are stated as approximate (~−30% / ~+60%); footfall is stated as +45%. We keep that labelling on-site.
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