Zero to $10k MRRMonthly Recurring Revenue

Close to 20 years in marketing across three continents: Google in Barcelona, CMO at Fresh Greens, SVP Growth at Digital Upshot.

Around $100M in ad spend steered, including 33–46x ROAS for Priya Foods on the Blinkit platform and Del Monte from 3.4x to 8.3x.

You'll leave with: Why this playbook is built for small budgets, and the results behind it.

You don't have a budget problem, you have a sequence problem: most small brands buy ads before they have trust or a reason to buy.

We pin down who this is for (owners, founders and solo brands starting from zero) and what you'll build by the end.

You'll leave with: A clear diagnosis of why your spend isn't paying back yet.

Research → Plan → Execute, then repeat; every loop costs less because you keep what works.

Research covers your customer, demand (what people search and ask AI), competitors and your proof.

Your plan fits on one page: one goal, one owner and a budget judged by CPA, ROAS and conversion rate, aimed at a battle the giants ignore.

You'll leave with: A one-page plan and the niche where you can be #1.

The six stages from stranger to repeat buyer: awareness, exposure, consideration, acquisition, endorsement and repeat acquisition.

Then the channels that do the work at each stage for B2C, B2B and local brands, from Instagram and LinkedIn to Google Maps and reviews.

You'll leave with: A journey map with every post, ad and email assigned to a stage.

More buyers now get their answer from AI Overviews and ChatGPT before they see a single link.

We cover how to get cited: answer real questions, add structured data, publish clear prices and facts, and earn mentions on trusted sites.

Plus why ChatGPT is now a paid channel too.

You'll leave with: A checklist to make your brand the answer AI gives.

Split effort and budget between organic community and paid media, so proof makes ads cheaper and reach grows the community.

Then an example €1,500-a-month plan across Search, Meta and retargeting, with a KPI scorecard that separates industry benchmarks from planning targets.

You'll leave with: A budget split and a scorecard to agree on before you spend a euro.

The staircase from $0 to $10k MRR in three steps: reach $1k with organic only (website, SEO basics, Google Business Profile, first reviews).

Add Search ads, email, retargeting and the 50/50 engine to reach $5k, then scale the winners.

You move up only when the step below pays.

You'll leave with: Your current step, and exactly what to do and skip there.

How the 30-day Bootcamp (1–31 Dec 2026) turns the masterclass into a launch on 1 Jan 2027: 5 live and 20 recorded sessions, ending with an investor-ready 12-month media plan.

Your attendee bonus is a complimentary 100k media plan template customised to your brand, and referring 5 people unlocks 25% off the Bootcamp.

You'll leave with: One action for this week: talk to five customers.