Del Monte 3.4x → 8.3x ROAS — and ~$100M of ad spend steered
Verified Del Monte ROAS climb from 3.4x to 8.3x in six months, set against a career steering ~$100M of client ad spend. Above-8x proof without inventing blended claims.
Above-8x ROAS is rare enough that people invent it. We do not. Del Monte’s verified climb — 3.4x → 8.3x over six months — is one of the cleanest above-8x proofs on this site, separate from Priya’s April blended 3.74x.
Del Monte: six-month ROAS arc
- Starting ROAS: 3.4x
- Peak / end-window ROAS: 8.3x
- Horizon: ~6 months
~$100M of client ad spend steered
Across roles (including Ex-Google and Ants Digital consulting work), I have steered on the order of ~$100M of client ad spend. That figure is career-scale media responsibility — not a single-campaign claim, and not a promise that every brand will hit 8x.
How above-8x actually shows up
- Separate brand, category, and scavenger spend so blended averages cannot hide waste.
- Protect and scale the buckets that clear 8x (Del Monte peak; Blinkit brand / Tomato for Priya).
- Diagnose and starve the leaks (e.g. competitor KWs at 0.7–1.0x on Blinkit in the Priya window).
The same honesty applies to plan targets: a ₹10.5L/mo path toward ₹10 Cr / 6 months with ≥4.2x is labelled plan/targets — never claimed as current blended.
FAQ
Is 8.3x Priya’s blended ROAS?
No. 8.3x is Del Monte’s verified peak from a 3.4x start. Priya April blended was 3.74x.
What does ~$100M mean?
Approximate career-scale client ad spend steered across engagements — not one account’s lifetime spend.
Next step?
Free ROAS Audit (B2B & B2C) → Retainer + Revenue Generation if the numbers say yes.